Franchise CEO Course

Franchise CEO Program (FCP) is a professional development program for franchise executives: a franchise management innovation program run together with the program’s alumni association.

A systematic curriculum covering every aspect of the franchise business

• Developing the mindset of a franchise executive
• Franchise growth strategy
• Building franchise operating systems
• Franchise success stories

Leading Yonsei faculty and franchise practitioners

• Top-level faculty of Yonsei University
• Instructors with hands-on experience in the franchise industry
• Guest lectures by successful franchise CEOs

A broad network across the franchise industry

• Alumni groups organized by cohort, with support for their gatherings
• Invitations to events hosted by the alumni association of the Yonsei Franchise CEO Program (www.yfceo.com)
• Active support from the Korea Franchise Industry Association (www.ikfa.or.kr)

High-quality facilities and services for executive education

• One of Korea’s leading executive education facilities, with lecture rooms, a dining hall and guest rooms
• One-stop services including course materials, meals, snacks and parking
• Program support from a dedicated faculty director and program manager

• CEOs and executives of franchise headquarters
• Heads and executives of partner and affiliated companies
• Entrepreneurs preparing to start a franchise business

Module 1. Mindset and leadership of a successful franchise executive

• Mindset and leadership of a successful franchise executive
• Negotiation strategy for CEOs
• Strategic cost management and performance evaluation
• Visual communication and image making for CEOs

Module 2. Building and advancing franchise operating systems

• Labor management strategy for mutual growth
• Win-win tax strategies for headquarters and franchisees
• Intellectual property protection cases and consulting, focusing on trademarks

Module 3. Future growth strategy for franchises

• Advanced investor relations (IR) strategy for franchise CEOs
• Innovation management and business strategy
• Data-driven strategic marketing decisions
• Influencer marketing today and in practice

Module 4. Success stories

• Lectures by successful franchise CEOs

Special lectures

• Special lectures at the entrance and completion ceremonies by guest speakers on current issues